The World Travel & Tourism Council (WTTC) was established in 1991 by a collective of CEOs in the Travel & Tourism industry. Their intention was to address the lack of acknowledgment towards the sector's economic impact and job opportunities. The council aimed to raise awareness of Travel & Tourism's economic significance through the use of evidence-based research. Additionally, they sought to facilitate market expansion while ensuring environmental sustainability and minimizing obstacles to indu
The World Travel & Tourism Council (WTTC) is a unique global organization that unites the key stakeholders in the Travel & Tourism industry. Its primary objective is to represent the collective voice of these stakeholders to governments and international organizations. WTTC's main focus is to promote awareness of Travel & Tourism as one of the largest economic sectors worldwide, responsible for supporting 292 million jobs and contributing 10.2% to global GDP. WTTC serves as a trusted authority, conducting research, advocating for the