In 2013, our founder embarked on a remarkable experiment - wearing a merino wool shirt for a consecutive 100 days without washing it. This bold test served as the catalyst for our pursuit of creating superior, long-lasting shirts crafted from the finest merino wool.
Wool&Prince is a popular clothing brand that focuses on crafting top-notch, adaptable, and easy-to-care-for clothing for individuals of all genders. Renowned for their cutting-edge utilization of merino wool, a natural fabric that provides remarkable performance advantages.
