Introducing our revolutionary line of cruelty-free, high-performance makeup. Embracing reinvention instead of aiming for perfection. Cultivating inspiration without resorting to replication. Promoting kindness over cruelty.
Urban Decay originated in Southern California in 1996, where we boldly challenged the prevailing dominance of pink-themed beauty displays. We proudly offer cruelty-free, exceptional quality makeup that exudes a rebellious spirit. Rather than striving for perfection, we embrace reinvention. Our mission is to inspire, not imitate. Above all, we prioritize kindness and reject the notion that beauty should dictate your worth.
