John Patrick responded to this question by introducing Organic, his distinctive fashion brand. Organic doesn't present a choice between one option or another; instead, it embraces both possibilities. It combines beauty and ethics, as well as a focus on sustainability and global impact. Rather than viewing these aspects as conflicting, Organic sees them as different shades of the same spectrum. By prioritizing the use of organic materials, fair labor practices, and ecological awareness, Organic has created a supply chain that serves as a model for refining
