Levi Strauss perceives fashion as a blend of art, innovation, and sustainability. They adhere to these principles to establish guidelines for labor, health, safety, and the environment, thus ensuring the well-being of apparel workers.
Levi Strauss & Co. was the first to create blue jeans in 1873, although anyone can make a pair. At LeviStrauss.com, we embrace our heritage and strive to reinvent the blue jean for each new generation. Welcome to the home of that enduring legacy.
