To begin using Bing Ads, please sign in using your Microsoft account. If you don't have one, you can create a new account. Once signed in, navigate to the Bing Ads interface and choose the "Import from Google Ads" option.
Bing Ads enables us to adopt a more assertive approach due to its cost-effectiveness. Anne-Lise Sulmoni, Head of E-marketing at Alinéa, explains how this furniture company gains a competitive advantage and achieves a quicker return on investment with the help of Sitelink Extensions, Bing Ads Editor, and Bid Landscape.